Addition to the Golden Rule of Email Marketing

Selling your products and programs by email will become an effortless, enjoyable, and highly profitable process as you pay attention to these blogs that Justin and I have been posting. We want to make things EASY for you to succeed!

Here are a few other rules that go hand in hand with the Golden Rule:

1. MAKE SURE YOUR CLIENTS ASKED SPECIFICALLY FOR WHAT YOU ARE SENDING.

If they signed up for HEALTH TIPS and you’re sending emails that offer MLM pitch-even for a Health Company-you’re breaking their trust.

2. GIVE GENEROUSLY.

Stay away from taste tests, teasers and fluff at all costs. If you have a tidbit that can change your clients life-make her more money, give her more energy, or help her be more productive-then give it away. If it works, she will buy everything you have.

3. STAY OFF THE GRAVY TRAIN.

I hate seeing this one. Please,please, please, don’t promote every affiliate that offers you a commission. Be very choosy! You must be willing to stake your reputation and your business on the person and the product you’re promoting. Only choose to promote people who offer products and service directly related to what your clients signed up to your list for!!! If your client signed up for Business Building Tips, please don’t promote an Affiliate that has a Weight Loss Book – no matter how great the commission to you might be. (This happened to me recently. I unsubscribed immediately.)

QUICK SIDE NOTE: When you have a list, other marketers will often ask if you can promote their product. Here’s a great way to eliminate 90% of them in a few seconds.

Ask yourself: Is this marketer telling me how much money I’ll make from helping him? Or is he focusing on how my clients will benefit from his product or program? Stick with the opportunities that your clients will benefit from the most. And partner with the people who focus on that.

(In any Joint Venture opportunity, there must be 3 wins. 1) Your clients must win or benefit first and foremost. 2) Your JV partner must win 3) There must be a win in the partnership for you. Look for JV promotions that have this triple win potential.)

4. HAVE FUN.

If you don’t giggle to yourself at least once when you’re writing your emails then it’s probably boring. You’re a fun person. So write fun emails whenever you can. When people are laughing, they are learning. And if they are learning and laughing with you – they’ll keep reading your emails.

As you continue to provide value for people, they will deepen their loyalty toward you. And that is the beginning of a relationship that will profit your business, and your heart equally.

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