Are You Making This Subtle Email Marketing Mistake?

If you’re like most people, you started using email for personal reasons. It was a cool and convenient way to keep in touch with your friends and family.

And that’s what makes e-mail such an effective marketing tool-it’s personal!

So to get your emails opened and to avoid instant deletion you need to follow this simple rule: Make your ‘from line’ FRIENDLY and RECOGNIZABLE.

1) To be FRIENDLY, put YOUR NAME in the ‘from line.’ (A pseudonym or the name of your company ‘figurehead’ will work as well.)

Why does this work? Because people want to hear from you-not from your company!

If you put anything that smacks of a cold, hard, corporate company – you’ll turn folks off. None of us want to get email from ‘Corporate America’ anymore than we want corporate telemarketers phoning us during dinner, trying to sell something!

What do we want? We want to hear from our friends.

So be friendly in your ‘from line’! Any overt “branding” (even your company name) in the ‘from line’ will send your response rate tumbling…

…and leave your customers feeling like you had your assistant draft a memo to send out while you were doing something more important.

You want your readers to feel like you personally took the time to send out some valuable information that was so important it just couldn’t wait.

2) To be RECOGNIZABLE you need to choose a name and be CONSISTENT with it. This means using the same name over and over again. You’ll notice we send our emails to you ‘From – Justin & Callan’.

If you decide to switch names in your ‘from line,’ don’t make the decision lightly. It will take substantial effort to make sure every one of your clients recognizes the ‘new you’. Imagine if your best friend called you from a new number that you didn’t recognize on your Call Display. You might just let it go to voice mail, right?

Remember, your ‘from line’ is sacred. It makes you a friend in your client’s in-box. And changing it will make you a stranger all over again.

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