Marketing Doesn’t Make You Money

Having a successful business that allows you to help lots of people, while earning lots of income, depends upon your understanding and application of the following essential distinction:

Marketing vs. Sales

Many folks lump these two concepts together – and wonder why they struggle for cash and clients in their business.  MARKETING is about communicating to as many ideal potential clients as possible about your product, program or service.

Marketing is about getting the word out about what you are up in a way that magnetizes perfect people to you and your business.

Marketing does not make you money.

When done well, it will help attract people to you – but it’s an entirely different function to get those newly magnetized people to hand over their hard earned cash in exchange for your stuff.

That’s where SALES comes in.

SALES is the process of converting those interested potential clients into active, paying, current clients! Sales is about having a step by step, well thought through process by which people are invited, enticed and encouraged to give you money in exchange for value.

Got it? Marketing means sending your message’ to as many people as you can in a way that allows them to ‘SELF SELECT’ or ‘choose themselves’ as being interested in what you are offering.

After you’ve generated a bunch of leads (or people interested in what you have to offer) it’s a selling function to convert those leads or potential clients into buyers.

Marketing = Communication
Selling = Conversion.

Now – ask yourself, “Do I have specific processes and procedures for both marketing and selling?”

Over the next few blogs, I’ll be taking you through the fundamentals of what you need in place to make sure you’ve got the ‘magnetic marketing’ piece down. After that, we can talk about an easy 5-step system to convert those interested people into even more enthusiastic clients.

See you soon!

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