Offer Real Value and Solutions

“If you don’t solve specific pains, you’ll make no business gains.”

When creating a new seminar or workshop, many people in this business ask, “What do I know about?” or “What can I teach others about?” Unfortunately, this is the #1 reason they flop in this industry.

Here’s what to do instead: Before creating any new program, product or service ask yourself another question; “What specific REAL WORLD problem am I solving with my program, product or service?”

Most problems fall into 5 categories: health, wealth, relationship, sexual, and identity (i.e. Am I a good ‘mom’? Am I a good ‘teacher’?). What you need to do is ensure that what you are offering actually solves a problem in ONE of these 5 categories.

(And by the way, focusing on helping people, “live the life of their dreams” or “take their life to the next level” or “empower themselves” is NOT a Specific Problem.)

You can do all that of course, but first you’ve got to hone in on a solving a more precise, conscious pain… and you must use your marketing to articulate that.

Here is an exercise for you to do. Imagine your potential client lying in bed at 3am. They’re awake and very upset about something they are facing in their life. What is that thing? What is it SPECIFICALLY?

Name it, solve it, and prosper. Stay generic, and promise to ‘empower them’ and struggle.

Comments

  1. Very good advice,

    I am working towards something like this and it reassures the idea I have is valid. If you’re not solving specific problems you’re usually just creating more.

    cbjerrisgaard on September 9th, 2009 at 12:33 pm

Leave a Comment

Name (required)
(will not be published) (required)