The Golden Rule of Email Marketing

When someone gives you their email, they are actually saying, “I trust you.”

They are offering you something personal and valuable to them – and they are trusting that you’ll give them something personal and valuable in return.

Having a client’s email address is a humbling responsibility-or at least it should be. You now have the ability to send them any bit of information… any news, gossip, factoid, anecdote or funny animal footage that strikes your fancy.

So should you?

Of course not!

(But you already knew that, right?)

So the question is…

‘What should you send? And how often should you send it?’

There are very specific rules with regards to this-please memorize them so you’ll know for sure when you’re breaking them.

The first rule is really the ‘Golden Rule’ of email marketing. This rule can be broken, but the consequences will be very unpleasant.

Email Marketing ‘Golden Rule’ = “Your clients let you email them for THEIR benefit-NOT YOURS!”

When you only send information that YOUR CLIENTS CAN BENEFIT from… and when your clients learn to trust that you’ll only send information that they will benefit from… your open rates will sky rocket -and your click through rates will keep pace!

Keep checking back here at this blog as we post more helpful email marketing tips to help your business be a BIG success!

Comments

  1. Isn’t this the truth. I find it discouraging that so many people don’t open my ezines, which I only send once or twice a month, because I do work on on providing valuable info, be conversational etc. I have to make sure it’s what they want to read, not what I want to send. (altho most have never opened one so perhaps it was just the gift that was the lure?)

    Val on June 6th, 2010 at 6:00 am

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